Hi. I'm Staci Baird.

Expert in content management & strategy | Cross-platform zealot | Avid user & champion of social media | Available for workshops, public speaking & consulting

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How to create/revise/update your personal brand

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 Imagine this scenario... You apply for a job (possibly your dream job)... As soon as the Human Resources rep/hiring manager/team finds out you submitted an application, guess what they do?  They Google your name. They look for you on LinkedIn, Twitter, Facebook, G...

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6 tips for engaging your audience

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It’s easier to engage with an audience when you're part of their community, but focusing your efforts is key. Here are six tips to help you take a more audience-centric approach to story telling. The Internet, the web and social media have forever changed the way we...

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Shovelware is shovelware

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Once upon a time, each medium published news in their own little world.  Then along came the World Wide Web and the media began shoveling their content from print, radio and television online. Today, we've realized that the web is it's own unique medium, so we publish...

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5 "Rules" for Journalists Using Storify

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Can't bring the speaker to you? Get them on Skype, then have your students live Tweet the presentation. The homework assignment is then to "write" a story using Storify. In this pic, guest speaker @ZackShapiro talks to my Contempory Media class at San Francisco State...

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I'm famous on MySpace (I have the t-shirt to prove it)

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Okay, I'm not really famous on MySpace. But don't you just love the t-shirt? There are way too many people running around the internet claiming to be experts. But it's time for me to admit I'm one of them. For reals. I have more than 10 years experience working with...

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Why Flickr makes sense for journalism students

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Juan De Anda Periodita/Flickr The old saying is true, a picture is worth a thousand words. Some editors may even say a picture is worth a thousand clicks, but a gallery is worth millions. I may not be a big a fan of audio/photo slideshows, but I do love photo galleries...

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Lessons Learned From a Student Magazine's First iPad Issue

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(Update May 16, 2011: Download the Xpress Magazine for free from iTunes) Innovation sometimes means just going for it.  It also means pushing it to the limit, working 13-hour days, coming up with solutions for problems you can't believe exist, and cussing like a sailor...

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News as a conversation (word cloud)

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My collegue, Justin Beck created a word cloud to visulize the online journalism students' answers to his poll about their media habits. Very cool.   I asked my class of digital news gathering students to define "news as a conversation." So, I thought it would be interesting...

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7 tips for teaching mobile media to journalism students

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San Francisco State University's fall 2010 Contemporary News Media class - ready to report the news with their mobile phones at a moments notice! From left to right: Back row: Anthony Myers, David Anderson, Jenn Stover, (me) Professor Baird, Kelly Mendez, Khaboshi Imbukwa...

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Posterous theme by Cory Watilo

Staci  Baird

Staci Baird

I live in San Francisco with my husband and our dog Cody aka "Monster." My hubby is an instrument-rated private pilot and a computer programmer. He works for ForeFlight. I'm the Internet and Social Media Strategist for the Stanford University School of Engineering and a media consultant. Dog is currently unemployed.

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