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Moving Class Discussions to Twitter

Instead of lecturing or holding discussions in the classroom, I decided (one day a week) to move the classroom online to a social network (because duh, it’s a class about social media!)
First Twitter chat trial run in the classroom, spring 2015 at NDNU.

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Instruments covered so I learn to look outside the plane. Flying with two hands, but someday I’ll feel more comfortable using just one…

Simply stated, Staci is a visionary. It is at Stanford where I learned what a great leader Staci really is.

Yumi Wilson, Corporate Communications manager at LinkedIn

I feel lucky to have worked with her in two places, at SF State and Stanford University. Her implementation of a solid and sound social networking strategy for the School of Engineering should and can be replicated in a variety of settings. Her management style is hands-off … which inspired me to bring in new ideas and take risks I normally wouldn’t take. I feel lucky to have had the chance to work for her – and hope to work with and for her again.

Yumi Wilson,  Corporate Communications manager at LinkedIn, Associate Professor at San Francisco State University

How to Understand Social Media Analytics

Analytics aren’t what we need to be talking about, when it comes to social media strategies, objectives and goals are where we need to begin. So I’ve decided to put together a paper with case studies (along with a workshop presentation).

shutterstock_240487801Here’s where you come in: I need lots of good examples.

Do you work in social media? Specifically, do you help set social media strategies? If so, maybe you can help me?

What’s your incentive? I’ll give you credit for the strategy (if you’d like) and share my findings and presentation with you when they’re finished!

I’m looking for examples of specific organizational objectives that were met using social media, and:

  • How the social media goals met an organizational objective(s).
  • How the goals were measured.
  • How “success” was defined.

I’m happy to keep the organization’s name anonymous, but would like to be able to provide at least the industry and/or type of business.

If you’re interested in sharing your story, please leave a comment below.

Staci's expertise in social media and knack for cutting-edge technologies allowed the San Francisco State University Journalism Department to focus more on experimental/new media techniques, which better prepared students for the job market. Not only that, she mentored me in my development as a web developer and web producer. I would not be where I am today without her guidance and highly recommend her as both an educator and technology consultant.

Aaron Williams, News Applications Developer


7 Tips for Teaching Mobile Media to Journalism Students

Fall 2010 was the first semester for San Francisco State University’s journalism department to offer an advanced journalism class focused on mobile media. I had the privilege of developing the curriculum and teaching the class called “Contemporary News Media.” I learned a few things, about developing new courses, student priorities and the importance of of being forward-thinking.

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Social media curation is what Storify’s all about. It’s a hot topic right now, and many news organizations and bloggers are experimenting with this new kind of storytelling involving the curation of content published via social media.

She has a deep understanding of the fields of journalism and mass communication. Staci’s work with me demonstrated an ability to think logically, analytically and broadly. She also exhibits a true interest in developing that understanding and in conducting the research that would achieve that understanding.  

Jim Stovall, Professor at the University of Tennessee

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Staci with the San Francisco State University student magazine staff in spring 2011.